- Sep 18CampaignFall furnace campaign · Google AdsBuilt in your project
- Sep 18Landing page/furnace-replacement · financing sectionBuilt in your project
- Sep 18Call4 min · recorded, transcribed and summarized
- Sep 19QuoteQuote #1088 · followed up next day
- Sep 26Attributed toFall furnace campaign → $6,400 bookedBuilt in your project
The systemDigital Tracking
03 · The intelligence layer
Build the intelligence layer.
Knows where every job came from, what worked, and what to do next.
Book an infrastructure audit Free · 30 minutes · No obligation
The job of this layer
Tracking connects every booked job, every lost lead and every dollar of spend back to where it started.
It turns calls, forms, campaigns and closes into one record you can read, and tells the rest of the system what to do more of.
- Presence generates the opportunity.
- Automation acts on it.
- Tracking understands it and teaches the system what to do better next time.
What we build
Live todayBuilt in your project
The parts that tell you what’s working.
- Tracking · items
- 6
- Live today
- 2
- Built in your project
- 4
Live todayRuns in Aware OS today.
- T1Attribution: call script, channel and campaign traced to booked jobs and revenueYou can see which efforts produce paid work.
- T2Client portal: monthly numbers, a written summary, review health and requestsOne place to see how the system is performing and ask for changes.
Built in your projectWe build it and tailor it to your business during the engagement.
- T3Ad, campaign and landing-page source captured on every leadEvery lead shows the exact ad and page that brought it.
- T4Website behaviour: the pages a lead viewed before contacting youYou know what they read before they called.
- T5Every new lead enriched from your forms, calls and public business dataProfiles update themselves as new information arrives.
- T6Split tests on scripts, offers and follow-up timing, measured against booked jobs and applied to the next leadThe system learns which approach books each kind of customer.
How it connects
Where the system learns.
One system
Not one service or one product. One system that connects everything.
- Digital PresencePresence → TrackingTraces every channel and campaign to the jobs and revenue it produced.
- Digital AutomationAutomation → TrackingTraces every call script and follow-up to the jobs it booked.
- Digital TrackingThis layerKnows where every job came from, what worked, and what to do next.
In practice
A booked job is traced to its campaign.
What happened
Job bookedThu 2:10 PM
Furnace replacement
Value$6,400
Closed byOffice · second call
Week by week
Tracking is built in weeks 4 to 6.
In a typical 8-week build, Tracking is built in weeks 4 to 6. Connect and test runs in weeks 6 and 7, and the whole system goes live in week 8.
Typical build. Your proposal sets the exact dates.
- Kickoff
- Presence
- Automation
- Tracking
- Connect & test
- Go-live
The next step
Find out what your current setup is costing you.
The audit maps how customers find you, contact you and slip away today. You get a written report: your scores, where work leaks, what it costs and a fixed-scope plan to fix it.
Free · 30 minutes · No obligation · Priced after the auditCalgary, Alberta · For service companies across Canada
What happens next
- Book2-minute form. We call you the same business day to book a time.
- 30-minute audit callWe review your site, calls, follow-up and tracking with you.
- Your written reportWithin 3 business days: your scores, where work leaks, what it costs and a fixed-scope plan.
One system
Not one service or one product. One system that connects everything.